Be dynamic
A good marketing strategy shouldn’t be unilateral. As much as I love paper and print, I know that in order to effectively communicate in a visual world, we need to embrace a multi-pronged approach to our messaging. In addition to print, let’s talk about where you’re likely to make the biggest impact digitally. Who is your audience; how do they typically engage with you online? Social media posts, email newsletters, online advertising, and maintaining current and compelling website content are all great places to start.